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Marketing in today's health care environment
1Health Services Administration Program, University of Central Florida, Orlando, Florida, USA.
The Health Care Manager
|June 20, 2001
Abstract:
The application of health care marketing is seen as a relatively recent phenomenon. Marketing is discussed as a sophisticated managerial tool that includes five critical components: product, price, place, promotion, and partners. The triumvirate of health care decision makers (i.e., patients, insurance organizations, and employers) are examined vis-à-vis these five components.