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Updated: Aug 7, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
Published on: January 23, 2017
The ventriloquist effect does not depend on the direction of automatic visual attention
J Vroomen1, P Bertelson, B de Gelder
1Department of Psychology, Tilburg University, P. O. Box 90153, 5000 LE Tilburg, The Netherlands. j.vroomen@kub.nl
Abstract:
Previously, we showed that the visual bias of auditory sound location, or ventriloquism, does not depend on the direction of deliberate, or endogenous, attention (Bertelson, Vroomen, de Gelder, & Driver, 2000). In the present study, a similar question concerning automatic, or exogenous, attention was examined. The experimental manipulation was based on the fact that exogenous visual attention can be attracted toward a singleton--that is, an item different on some dimension from all other items presented simultaneously. A display was used that consisted of a row of four bright squares with one square, in either the left- or the rightmost position, smaller than the others, serving as the singleton. In Experiment 1, subjects made dichotomous left-right judgments concerning sound bursts, whose successive locations were controlled by a psychophysical staircase procedure and which were presented in synchrony with a display with the singleton either left or right. Results showed that the apparent location of the sound was attracted not toward the singleton, but instead toward the big squares at the opposite end of the display. Experiment 2 was run to check that the singleton effectively attracted exogenous attention. The task was to discriminate target letters presented either on the singleton or on the opposite big square. Performance deteriorated when the target was on the big square opposite the singleton, in comparison with control trials with no singleton, thus showing that the singleton attracted attention away from the target location. In Experiment 3, localization and discrimination trials were mixed randomly so as to control for potential differences in subjects' strategies in the two preceding experiments. Results were as before, showing that the singleton attracted attention, whereas sound localization was shifted away from the singleton. Ventriloquism can thus be dissociated from exogenous visual attention and appears to reflect sensory interactions with little role for the direction of visual spatial attention.
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