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[Printed material distributed by pharmaceutical propaganda agents].

R Mejía1, A Avalos

  • 1Programa de Medicina Interna General, Departamento de Medicina, Hospital de Clínicas José de San Martín, Facultad de Medicina, Universidad de Buenos Aires. mejiarm@pccp.com.ar

Medicina
|July 28, 2001
PubMed
Summary
This summary is machine-generated.

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Promotional drug materials given to physicians often contain incorrect or unsupported information. Doctors should disregard this biased content and seek reliable clinical information sources.

Area of Science:

  • Medical Marketing
  • Pharmaceutical Advertising
  • Clinical Information Dissemination

Background:

  • Pharmaceutical sales representatives (drug reps) provide promotional materials to physicians, often considered a key information source.
  • The accuracy and verifiability of information in these materials are critical for evidence-based medical practice.

Purpose of the Study:

  • To evaluate the accuracy and reference support of promotional printed materials distributed by drug reps to physicians.
  • To assess the accessibility of cited references in major medical libraries in Buenos Aires.

Main Methods:

  • A sample of promotional materials from drug reps was collected and evaluated by internists.
  • Clinical information was cross-referenced with a pharmacology textbook and an electronic medical program.

Related Experiment Videos

  • Cited references were checked for correct listing and availability in Buenos Aires medical libraries.

    • Main Results:

    • 70% of materials had therapeutic effects supported by major references.
    • Only 60% of materials had statements supported by cited references.
    • 46% of cited references were incorrectly listed and inaccessible; 69% of correctly cited references were unavailable in local libraries.
    • Adverse reactions and contraindications were absent from all materials.

    Conclusions:

    • Promotional materials from drug reps in Buenos Aires are frequently biased and contain misinformation.
    • Physicians are advised to disregard these materials as a primary source of clinical information.
    • Ensuring accuracy and accessibility of drug information is crucial for patient safety.