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Related Experiment Videos

Health plan decision making with new medicare information materials.

L A McCormack1, S A Garfinkel, J H Hibbard

  • 1Research Triangle Institute, Research Triangle Park, NC 27709, USA.

Health Services Research
|August 3, 2001
PubMed
Summary

New Medicare information materials influenced beneficiary confidence but not plan switching. The message within materials, not just volume, impacts consumer choices for Medicare health plans.

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Area of Science:

  • Health Services Research
  • Consumer Behavior
  • Health Policy

Background:

  • Medicare beneficiaries face complex health plan choices.
  • Effective communication of Medicare information is crucial for informed decision-making.

Purpose of the Study:

  • To assess the impact of new Medicare information materials on consumer attitudes and behaviors regarding health plan selection.
  • To evaluate how different types and amounts of information influence Medicare beneficiaries' health plan choices.

Main Methods:

  • Survey of over 2,000 new and experienced Medicare beneficiaries in the Kansas City metropolitan area.
  • Random assignment to control or treatment groups receiving varying Medicare information materials (handbook, CAHPS report, bulletin).
  • Computer-assisted telephone interviews conducted with a 60% response rate.

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Main Results:

  • New Medicare information materials influenced beneficiary attitudes, increasing confidence among experienced beneficiaries.
  • New beneficiaries were less likely to use materials for plan changes compared to controls.
  • The type of information material did not significantly alter effects on confidence or plan switching.

Conclusions:

  • The "Medicare & You" handbook's message discouraging plan changes may have reduced material usage for switching.
  • Information presentation, not just volume, appears more critical for influencing Medicare beneficiary health plan choices.
  • Further research needed on optimizing information design for Medicare consumers.