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The one-of-us effect in decision evaluation

R Lipshitz1, Z Gilad, R Suleiman

  • 1Department of Psychology, University of Haifa, Israel. raanan@psy.haifa.ac.il

Acta Psychologica
|August 4, 2001
PubMed
Summary

The one-of-us effect, or in-group bias, significantly impacts how people judge decisions. Decision evaluations are swayed by evaluator-decision maker identification, influencing outcomes and sanctions.

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