Antismoking activity in Novosibirsk

Area of Science:

• Public Health
• Epidemiology
• Behavioral Science

Background:

• High and increasing smoking prevalence in Siberia, with 59% of men and 11% of women (25-64) smoking.
• Significant rise in adolescent smoking: 21% of girls and 40% of boys (14-17) are smokers.
• Contributing factors include widespread tobacco advertising, availability of cheap, low-quality cigarettes, and economic hardship limiting access to cessation treatment.

Purpose of the Study:

• To address the growing smoking epidemic in Siberia.
• To explore and implement new smoking prevention methods tailored to the region's context.
• To develop a multi-faceted approach involving community, media, and policy interventions.

Main Methods:

• Population surveys conducted between 1988-1995 within the World Health Organization (WHO) MONICA project.
• Epidemiological studies to track smoking prevalence and trends.
• Implementation of community-based interventions including public education, mass media engagement, and collaboration with local decision-makers.
• Participation in international smoking cessation campaigns like 'Quit & Win'.

Main Results:

• Identified high smoking rates across adult and adolescent populations in Siberia.
• Documented the influence of environmental factors like advertising and accessibility of tobacco products.
• Highlighted the economic barriers faced by individuals seeking smoking cessation support.

Conclusions:

• Urgent need for innovative and accessible smoking prevention programs in Siberia.
• A comprehensive strategy involving policy, education, and community engagement is crucial.
• Addressing socioeconomic factors is essential for effective smoking cessation and prevention efforts.