Evaluating a fear appeal message to reduce alcohol use among "Greeks"
S Moscato1, D R Black, C L Blue
1Illinois Alcoholism and Drug Dependence Association, Springfield, USA.
Objective:
To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model.
Method:
A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations.
Results:
Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message.
Conclusions:
Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
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