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Understanding patients' preferences for treatment: the need for innovative methodologies

L J Frewer1, B Salter, N Lambert

  • 1Institute of Food Research, Norwich Research Park, Colney Lane, Norwich NR4 7UA, UK. Lynn.frewer@bbsrc.ac.uk

Summary

Understanding patient treatment preferences is crucial for improving quality of life. This study introduces a new method, repertory grid with generalized Procrustes analysis (GPA), to explore patient values and concerns regarding medical options.

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