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Related Experiment Videos

Does sunshine prime loyal? Affective priming in the naming task.

K C Klauer1, J Musch

  • 1Rheinische Friedrich-Wilhelms-Universität Bonn, Germany. christoph.klauer@uni-bonn.de

The Quarterly Journal of Experimental Psychology. A, Human Experimental Psychology
|September 8, 2001
PubMed
Summary

Affective priming effects, where word pronunciation speed is influenced by preceding word evaluations, were not consistently found. This study suggests that priming for evaluatively related words is not a general phenomenon.

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Area of Science:

  • Cognitive Psychology
  • Psycholinguistics

Background:

  • Previous research demonstrated affective priming using a word naming task, where pronunciation latencies for target words were shorter following evaluatively congruent primes.
  • This effect suggests that the evaluation of a prime word influences the processing of a subsequent target word.

Purpose of the Study:

  • To investigate the replicability and generalizability of the affective priming effect.
  • To examine whether factors such as set size, stimulus-onset asynchrony, and bilingualism influence affective priming.

Main Methods:

  • The study employed a word naming task to assess pronunciation latencies.
  • Experiments varied prime-set size, target-set size, and stimulus-onset asynchrony.
  • A replication of previous work and a study with bilingual participants were conducted.

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Main Results:

  • No affective priming was observed across various experimental conditions, including a direct replication.
  • Bilingual participants showed strong associative priming but no affective priming in both English and German.
  • The findings indicate that affective priming is not a robust or generalizable effect.

Conclusions:

  • The affective priming effect, as previously reported, is not consistently found and may be context-dependent.
  • Associative priming is distinct from affective priming, even in bilingual individuals.
  • The generalizability of priming for evaluatively related words is questionable.