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Related Experiment Videos

Identifiability and self-presentation: computer-mediated communication and intergroup interaction.

K M Douglas1, C McGarty

  • 1Australian National University, Canberra, Australia.

The British Journal of Social Psychology
|October 12, 2001
PubMed
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Internet identifiability influences hostile online communication. When identifiable to their own group, people use more stereotype-consistent language to describe out-group members, supporting the Social Identity Model of Deindividuation Effects (SIDE).

Area of Science:

  • Social Psychology
  • Communication Studies
  • Internet Behavior

Background:

  • Hostile online communication, or 'flaming', is a common feature of computer-mediated interactions.
  • The Social Identity Model of Deindividuation Effects (SIDE) posits that identifiable individuals may act more group-normatively.
  • Previous research has not fully explored the impact of identifiability on flaming behavior within specific audience contexts.

Purpose of the Study:

  • To investigate how Internet identifiability affects hostile 'flaming' behavior in computer-mediated communication.
  • To examine whether identifiability to an in-group audience leads to more stereotype-consistent language when describing out-group members.
  • To extend the Social Identity Model of Deindividuation Effects (SIDE) by examining audience effects on intergroup communication.

Related Experiment Videos

Main Methods:

  • Conducted one archival study and three experimental studies.
  • Manipulated the identifiability of communicators to an in-group audience.
  • Analyzed the language used to describe anonymous out-group targets for stereotype consistency.

Main Results:

  • Identifiability to an in-group audience was significantly associated with higher levels of stereotype-consistent language.
  • Communicators produced more group-normative descriptions when their identity was known to their in-group.
  • This effect was observed when describing anonymous out-group targets.

Conclusions:

  • The presence of an in-group audience, particularly when communicators are identifiable, promotes the expression of stereotypical views.
  • Findings support and extend the Social Identity Model of Deindividuation Effects (SIDE) in the context of online intergroup dynamics.
  • Identifiability plays a crucial role in shaping online communication norms and intergroup perceptions.