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Self-efficacy as a moderator of information-seeking effectiveness
S P Brown1, S Ganesan, G Challagalla
1Department of Marketing, Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275-0333, USA. sbrown@mail.cox.smu.edu
The Journal of Applied Psychology
|October 13, 2001
Summary
Information seeking and self-efficacy enhance self-regulatory effectiveness in industrial selling. High self-efficacy employees effectively use inquiry and monitoring for role clarity, unlike low self-efficacy employees.
Area of Science:
- Industrial-organizational psychology
- Sales management
- Organizational behavior
Background:
- Self-regulatory effectiveness is crucial for success in industrial selling.
- Information seeking behaviors, such as feedback inquiry and monitoring, are key components of self-regulation.
- The moderating role of self-efficacy in these processes remains underexplored.
Purpose of the Study:
- To investigate the synergistic interaction between information seeking (inquiry and monitoring) and self-regulatory effectiveness.
- To examine the impact of this interaction on role clarity in industrial selling.
- To determine if self-efficacy moderates the relationship between information seeking and role clarity.
Main Methods:
- Assessed previously unexplored processes in industrial selling.
- Examined the synergistic interaction of feedback inquiry and monitoring.
- Tested the moderating effect of self-efficacy on the relationship between information seeking and role clarity.
Main Results:
- The role-clarifying effects of feedback inquiry and monitoring are contingent and interactive, not independent.
- Increased role clarity was observed with a combined increase in inquiry and monitoring.
- Self-efficacy moderated these joint effects; high self-efficacy employees effectively used inquiry and monitoring to clarify roles, while low self-efficacy employees did not.
Conclusions:
- Combined information seeking strategies (inquiry and monitoring) enhance role clarity in industrial selling.
- Self-efficacy is a critical factor determining the effectiveness of information seeking for role clarification.
- Findings offer implications for training and development programs aimed at improving sales performance and self-regulation.