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Self-efficacy as a moderator of information-seeking effectiveness

S P Brown1, S Ganesan, G Challagalla

  • 1Department of Marketing, Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275-0333, USA. sbrown@mail.cox.smu.edu

Summary

Information seeking and self-efficacy enhance self-regulatory effectiveness in industrial selling. High self-efficacy employees effectively use inquiry and monitoring for role clarity, unlike low self-efficacy employees.

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