Related Experiment Videos
Effect of a perfume on prosocial behavior of pedestrians
1Laboratoire GRESICO, IUT de Vannes-Département TC, Université de Bretagne Sud, France.
Psychological Reports
|October 13, 2001
Abstract:
Several studies have shown that perfumes encourage prosocial behavior of people from whom help is requested in the street. Implicit requests for help were studied. On a pedestrian walk, a woman confederate, with or without a heavy perfume, walked by the subject while dropping a packet of paper handkerchiefs or a glove apparently without noticing. Results show that the confederate was warned more often when wearing a perfume.