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Differences in lost letter responses from a seaside city.

F S Bridges1, C B Williamson, D R Jarvis

  • 1Division of Health, Leisure and Exercise Science, The University of West Florida, Pensacola 32514-5750, USA. fbridges@uwf.edu

Psychological Reports
|October 13, 2001
PubMed
Summary

Altruism in the Florida Panhandle showed 44% of lost letters were returned by finders. Addressee affiliations influenced return rates, with non-emotive organizations receiving more returns than emotive ones.

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Area of Science:

  • Psychology
  • Sociology

Background:

  • Understanding altruistic behavior is key to social science research.
  • Factors influencing prosocial behavior, such as the return of lost items, require investigation.

Purpose of the Study:

  • To investigate the rate of altruistic responses in returning lost mail.
  • To examine the influence of addressee affiliations on the likelihood of mail return.

Main Methods:

  • A field experiment involving 75 "lost" letters mailed in the Florida Panhandle.
  • Analysis of return rates based on addressee affiliations, categorizing them as emotive or non-emotive.
  • Application of Gillett's (1996) power analysis technique to assess statistical power.

Main Results:

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  • A return rate of 44% (33 out of 75 letters) was observed.
  • Addressee affiliations significantly impacted return rates.
  • Letters addressed to emotive organizations (Intercontinental Gay and Lesbian Outdoors Organization) had lower return rates compared to non-emotive ones.
  • Statistical power was calculated at .83 with a medium effect size of .34.
  • Conclusions:

    • Altruistic behavior, as demonstrated by returning lost mail, is influenced by contextual factors.
    • The nature of the addressee's affiliation plays a role in the public's willingness to engage in prosocial actions.
    • The study design and sample size provided adequate statistical power to detect medium effect sizes.