Guided visualization and suggestibility: effect of perceived authority on recall of autobiographical memories

The purpose of this study was to investigate a possible component process in the formation of childhood pseudomemories in adults. Participants recounted a childhood event, the details of which came from hearing others tell it (a know event) rather than from their personal experience (a remember event). Then participants were placed in 1 of 4 possible conditions: They completed a guided visualization task led by an expert, a guided visualization task led by a nonexpert, a visual search task, or a verbal list-learning task. For the guided visualization task, participants listened to a middle-aged man on audiotape, who asked them to imagine details about their know event. Half believed the person on the tape was a well-known and esteemed psychologist (an expert), and half were led to believe that he was someone who had gone back to school to study communications (a nonexpert). As predicted, guided visualization led participants to rate their know event closer to a remember event. Planned comparisons demonstrated that the effect was significantly greater for the expert versus nonexpert conditions. Results were applied to the process of false memory formation and the use of visualization procedures in psychotherapy.