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Stroke education by utility bill inserts.

S M Nazarian1, P L Sanders, S L Thomas

  • 1Central Arkansas Veterans Healthcare System, Little Rock, USA.

The Journal of the Arkansas Medical Society
|November 1, 2001
PubMed
Summary
This summary is machine-generated.

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Utility bill inserts can be a tool for stroke education, reaching many people. While response rates were low, many participants correctly identified stroke symptoms and risk factors.

Area of Science:

  • Public Health
  • Health Communication
  • Stroke Prevention

Background:

  • Effective public health campaigns are crucial for disseminating vital health information.
  • Reaching rural populations with health education can be challenging.
  • Assessing novel methods for health information delivery is essential.

Purpose of the Study:

  • To evaluate the effectiveness of utility bill inserts as a method for stroke education.
  • To gauge public awareness of stroke symptoms and risk factors through this outreach method.

Main Methods:

  • A stroke fact sheet was distributed to 13,000 customers of a rural electric cooperative.
  • A postage-paid postcard was included for recipients to answer four questions about the fact sheet.
  • Response rates and accuracy of answers were analyzed.

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Main Results:

  • The study achieved a low response rate of 1.65% (211 out of 13,000).
  • 77% of respondents correctly identified all four "S" stroke symptoms.
  • Hypertension (88%) and smoking (72%) were correctly identified as risk factors.
  • 57% indicated they would call 911 immediately for stroke symptoms, while 36% would contact their doctor.

Conclusions:

  • Utility bill inserts can be a viable, though low-response, method for disseminating stroke education in rural areas.
  • The intervention demonstrated some success in improving knowledge of stroke symptoms and risk factors.
  • Further research is needed to optimize response rates and assess long-term behavioral impact.