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[Marketing study of the Russian market of anthelmintics. Assortment analysis]
Meditsinskaia Parazitologiia I Parazitarnye Bolezni
|November 13, 2001
Abstract:
The range of anthelmintics was studied at the first stage of marketing research. It has shown that there is a small number of their synonyms, a wide range of manufacturing countries, and a predominance of anthelmintics as tablets. Import anthelmintics have been prevalent on the market. However, there is a tendency for the share of anthelminitics made in Russia to increase, which will provide an indubitable economic effect while making health-promoting measures and supporting Russian pharmaceutical industry.