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Published on: September 28, 2018
Implicit prejudice and stereotyping: how automatic are they? Introduction to the special section
1Department of Psychology, University of Wisconsin--Madison, 53706, USA. pgdevine@facstaff.wisc.edu
Implicit prejudice and stereotypes are not fixed; contextual factors can reduce their automatic activation. This research challenges assumptions about measuring implicit bias, particularly with the Implicit Association Test.
Area of Science:
- Social Psychology
- Attitudes and Social Cognition
Background:
- Examines the measurement and malleability of implicit prejudice and stereotypes.
- Questions assumptions of current models of prejudice and stereotyping.
- Focuses on the automatic and invariant activation of implicit biases.
Discussion:
- Investigates the widely used Implicit Association Test (IAT).
- Explores how contextual manipulations affect implicit prejudice.
- Challenges conventional wisdom in the field.
Key Insights:
- Implicit biases are not always automatically and invariantly activated.
- Contextual factors can significantly reduce implicit prejudice and stereotyping.
- Findings question the fundamental assumptions underlying implicit bias assessment.
Outlook:
- Stimulates further research into implicit and explicit processes in prejudice.
- Encourages re-evaluation of measurement techniques for implicit bias.
- Promotes a more nuanced understanding of prejudice and stereotyping.
Related Concept Videos
Confirmation Biases
Stereotypes, Prejudice, and Discrimination
Stereotype Content Model
Stereotype Threat and Self-fulfilling Prophecies
Automatic Processing and Automatic Social Behavior
Implicit Personality Theories

