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Related Experiment Videos

Attitudes and the Implicit Association Test.

A Karpinski1, J L Hilton

  • 1Department of Psychology, University of Michigan, Ann Arbor 48109-1109, USA. rtkarpin@umich.edu

Journal of Personality and Social Psychology
|November 16, 2001
PubMed
Summary
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The Implicit Association Test (IAT) measures environmental associations, not personal beliefs. Studies show IAT scores reflect learned associations, not explicit attitudes or behavior prediction.

Area of Science:

  • Psychology
  • Social Psychology
  • Attitude Measurement

Background:

  • The Implicit Association Test (IAT) is widely used to measure implicit attitudes.
  • Its relationship with explicit attitudes and behavior remains a subject of debate.
  • Understanding the nature of IAT scores is crucial for accurate psychological assessment.

Purpose of the Study:

  • To investigate the relationship between the Implicit Association Test (IAT) and explicit attitudes.
  • To determine if IAT scores predict behavior.
  • To explore the malleability of IAT scores compared to explicit attitudes.

Main Methods:

  • Three studies were conducted to examine the IAT's relationship with explicit attitudes and behavior.
  • Participants completed the IAT and measures of explicit attitudes.

Related Experiment Videos

  • Study 2 included behavioral measures, and Study 3 manipulated environmental associations.

    • Main Results:

    • No correlation was found between IAT scores and explicitly measured attitudes across studies.
    • Explicit attitudes predicted behavior, whereas the IAT did not.
    • IAT scores were influenced by exposure to new associations, unlike explicit attitudes.

    Conclusions:

    • The IAT appears to measure environmental associations rather than personal endorsement of attitudes.
    • IAT scores reflect learned associations from one's environment.
    • The findings challenge the interpretation of IAT as a direct measure of implicit endorsement.