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Related Experiment Videos

Social influence effects on automatic racial prejudice.

B S Lowery1, C D Hardin, S Sinclair

  • 1Department of Psychology, University of California, Los Angeles 90095-1563, USA.

Journal of Personality and Social Psychology
|November 16, 2001
PubMed
Summary

Social influence, including unspoken cues, can reduce automatic racial prejudice during interethnic interactions. This effect, known as automatic social tuning, varies by participant ethnicity and aligns with shared reality theory.

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Area of Science:

  • Social Psychology
  • Social Cognition
  • Intergroup Relations

Background:

  • Most research on automatic prejudice control focuses on deliberate suppression.
  • Automatic prejudice may be influenced by social context and norms.

Purpose of the Study:

  • To investigate if automatic racial prejudice is influenced by social factors.
  • To examine the role of social influence and participant ethnicity on automatic prejudice.

Main Methods:

  • Experiments involved interethnic contact with varying social influence (tacit and expressed).
  • Automatic prejudice was measured using two distinct methods.
  • Participant ethnicity (European American, Asian American) and experimenter ethnicity (Black, White) were varied.

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Main Results:

  • Both tacit and expressed social influence reduced automatic prejudice expression.
  • The automatic social tuning effect was dependent on participant ethnicity.
  • European Americans showed less automatic prejudice with a Black experimenter compared to a White experimenter.
  • Both groups showed reduced automatic prejudice when instructed to avoid prejudice.

Conclusions:

  • Automatic racial prejudice is susceptible to social influence, particularly during interethnic contact.
  • Social regulation plays a key role in shaping social cognition and intergroup attitudes.
  • Findings support shared reality theory, emphasizing the social nature of prejudice control.