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Related Experiment Videos

The influence of implicit motives on memory processes.

B Woike1, E Lavezzary, J Barsky

  • 1Department of Psychology, Barnard College, Columbia University, New York, New York 10027-6598, USA. bw81@columbia.edu

Journal of Personality and Social Psychology
|November 16, 2001
PubMed
Summary

Agentic and communal motives influence how individuals organize and access new knowledge. People with agentic motives recall agentic information better, while communal motives lead to better recall of communal information.

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Area of Science:

  • Psychology
  • Cognitive Science

Background:

  • Agentic and communal motives are fundamental human motivations.
  • Understanding how these motives influence knowledge processing is crucial for cognitive psychology.

Purpose of the Study:

  • To investigate if agentic and communal motives act as channels for new knowledge.
  • To determine if these motives are linked to specific information organization strategies that affect accessibility.

Main Methods:

  • Four studies were conducted, involving participants reading agentic or communal vignettes.
  • Tasks included recall and recognition tests, with variations in presentation (written vs. computerized) and motive priming.
  • Information was presented as differentiated and integrated statements.

Main Results:

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  • Participants with agentic motives recalled and recognized more differentiated information from agentic stories.
  • Participants with communal motives recalled and recognized more integrated information from communal stories.
  • These patterns were consistent across written and computerized tasks and with implicit motive primes.

Conclusions:

  • Agentic and communal motives shape the encoding and organization of autobiographical knowledge.
  • Specific motive orientations facilitate the accessibility of congruent information, impacting long-term memory organization.