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Published on: January 11, 2020
Naming, labeling, and packaging of pharmaceuticals
1Harvard Business School, Harvard University, Boston, MA, USA. jkenagy@hbs.edu
Confusing drug names and packaging contribute to dangerous medical errors. Current pharmaceutical naming and labeling practices often ignore human factors, prioritizing commercial interests over patient safety and leading to medication mix-ups.
Area of Science:
- Pharmaceutical Sciences
- Human Factors Engineering
- Patient Safety
Background:
- Medication errors frequently occur due to similar-sounding or looking drug names and packaging.
- The current medication-use system's reliance on human perfection makes it inherently flawed and susceptible to errors.
- Established commercial and bureaucratic processes, rather than human factors principles, often dictate drug naming, labeling, and packaging.
Purpose of the Study:
- To discuss the significant problem of medical errors linked to pharmaceutical naming, labeling, and packaging.
- To highlight the inadequacy of current drug naming and packaging standards in preventing medication errors.
- To emphasize the need for incorporating human factors principles into the drug development and approval process.
Main Methods:
- Analysis of the pharmaceutical naming, labeling, and packaging process.
- Review of human factors concepts relevant to medication safety.
- Examination of commercial and regulatory influences on drug product design.
- Assessment of the impact of 'trade dress' on drug interchangeability.
Main Results:
- Sound-alike and look-alike drug names/packages lead to unintended drug interchanges, causing patient harm or death.
- Human factors principles such as simplicity, standardization, and clear communication are often overlooked.
- The drug industry's resistance to change and the FDA's lack of mandatory human factors standards contribute to the persistence of the problem.
Conclusions:
- Current pharmaceutical naming, labeling, and packaging practices are not designed with human factors principles, increasing the risk of medical errors.
- Reforms proposed by private organizations and the limited success of industry changes indicate an ongoing challenge.
- Patient safety is compromised by a system that prioritizes commercial considerations over human factors in drug product design.
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