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The demand for consumer health information.

T H Wagner1, T W Hu, J H Hibbard

  • 1VA Health Economics Resource Center, Stanford University School of Medicine, Menlo Park, CA 94025, USA. twagner@stanford.edu

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Summary

A community health information intervention boosted the use of medical books, nurse advice lines, and computers for health queries. This initiative reduced patient reliance on healthcare professionals for information.

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Area of Science:

  • Health Communication
  • Information Science
  • Public Health Interventions

Background:

  • Community-wide informational interventions are crucial for public health.
  • Understanding demand for health information resources is essential.
  • Previous research has not fully explored the impact of such interventions on diverse information-seeking behaviors.

Purpose of the Study:

  • To model the demand for specific health information resources.
  • To evaluate the impact of a community-wide informational intervention on resource utilization.
  • To assess changes in reliance on health professionals for information.

Main Methods:

  • Utilized data from a community-wide informational intervention evaluation.
  • Employed random household surveys in Boise, ID (experimental) and Billings, MT, and Eugene, OR (control sites).
  • Applied conditional difference-in-differences analysis to assess intervention effects.

Main Results:

  • The intervention significantly increased the use of medical reference books by approximately 15%.
  • Telephone advice nurse utilization saw a 6% increase.
  • Computer use for health information rose by approximately 4%.
  • A notable decrease in reliance on health professionals for information was observed.

Conclusions:

  • Community-wide health information interventions can effectively increase the utilization of diverse health information resources.
  • These interventions may lead to a paradigm shift, reducing direct reliance on healthcare professionals for routine health information.
  • Findings support the integration of accessible information channels into public health strategies.