International market research at the Mayo Clinic
1Mayo Clinic, USA. hathaway.misty@mayo.edu
Marketing Health Services
|January 5, 2002
Abstract:
Mayo Clinic has a long international history and has been providing care to international patients since its inception. Despite its history and reputation, however, the marketing staff continues to monitor the international market to gauge the level of awareness, reputation, and attractiveness of Mayo Clinic around the world. Here's a look at how one institution has used word-of-mouth marketing to maintain its global reputation.
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