Growing revenue

You've cut and cut and cut costs; sometimes it feels that if your cut any more, you'd hit bone. But the financial pressures haven't relented, and there's no sign they will any time soon. So hospitals are recognizing that cost-cutting is fine as far as it goes, but the time has come to cultivate new sources of revenue. They're looking under all the usual rocks--coding their reimbursement claims more effectively, negotiating better contracts with managed care companies and stepping up collection efforts--and seeking ways to reemphasize profitable services.