Perceptions of body hair on white women: effects of labeling

This study examined 118 college students' perceptions of a White woman with body hair as a function of two different possible attributions. Participants reacted to a video of a young woman described as being either a feminist or as having a medical condition that hindered shaving. Students rated the woman on a variety of interpersonal traits. Analysis showed a main effect for body hair and for description but no interaction. The woman with body hair, whether for feminist or alternative reasons, was rated as significantly less friendly, moral, and relaxed, as well as more aggressive, unsociable, strong, nonconformist, dominant, assertive, independent, and in better physical condition than the same woman without body hair. Implications and directions for research are suggested.