Knowledge diffusion in social work: a new approach to bridging the gap.

Area of Science:

• Social Work Research
• Knowledge Translation
• Health Services Dissemination

Background:

• A persistent gap exists between social work research findings and practical application.
• Current literature often prioritizes practice evaluation over research dissemination and utilization.
• Existing theories on knowledge diffusion, technology transfer, and social marketing offer alternative frameworks.

Purpose of the Study:

• To explore the relevance of knowledge diffusion and social marketing theories for social work education and practice.
• To present an integrated model for disseminating research findings in social work.
• To illustrate the practical application of this model using a case example.

Main Methods:

• Review of theoretical and research literature on knowledge diffusion, technology transfer, and social marketing.
• Exploration of theoretical concepts in relation to social work education and practice, including culture and power dynamics.
• Development and application of an integrated dissemination model, exemplified by a case study.

Main Results:

• Knowledge diffusion and social marketing theories provide valuable frameworks for improving research utilization in social work.
• An integrated dissemination model can effectively bridge the research-practice gap.
• The OPTIONS project successfully disseminated two addiction treatment modalities to nearly 1,000 clinicians.

Conclusions:

• Social work research dissemination can be enhanced by applying theories of knowledge diffusion and social marketing.
• An integrated model, supported by practical examples like the OPTIONS project, facilitates the uptake of evidence-based practices.
• Addressing issues of culture and power is crucial for effective dissemination in social work.