Use of focus groups in a library's strategic planning process

Area of Science:

• Library and Information Science
• Strategic Management
• Qualitative Research Methods

Background:

• Focus groups are widely used for assessing patron satisfaction with library resources and services.
• Libraries often lack comprehensive qualitative data for strategic planning.

Purpose of the Study:

• To demonstrate the utility of focus groups in shaping a library's future direction through strategic planning.
• To explore the use of focus groups for gathering in-depth patron information needs.
• To highlight methods for involving library staff in the strategic planning process.

Main Methods:

• Conducted focus groups with patrons to gather data on long-term library and information needs.
• Selected and recruited diverse patron groups for participation.
• Developed specific questioning strategies for focus group sessions.
• Involved library staff by including them in sessions and sharing findings.

Main Results:

• Focus groups yielded substantial qualitative patron data previously unavailable for strategic planning.
• Patron input provided valuable insights into future library and information requirements.
• Staff engagement was enhanced through participation and communication of findings.

Conclusions:

• Focus groups serve as an effective tool for library strategic planning.
• Broad information sharing is crucial for active staff involvement in strategic plan development and implementation.
• Utilizing focus groups can lead to more responsive and future-oriented library services.