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Bias in conceptual priming.

A Thapar1, J N Rouder

  • 1Department of Psychology, Bryn Mawr College, Pennsylvania 19010, USA. athapar@brynmawr.edu

Psychonomic Bulletin & Review
|February 19, 2002
PubMed
Summary
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This study shows that conceptual implicit memory tests are influenced by processing biases. Participants were biased to recall previously studied words, supporting the biased information-processing approach to priming.

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Memory Research

Background:

  • Priming in perceptual implicit memory tests is attributed to processing biases.
  • This study extends the biased processing framework to conceptual implicit memory.

Purpose of the Study:

  • To investigate if conceptual implicit memory is affected by processing biases.
  • To examine the influence of studying correct versus incorrect answers on memory performance.

Main Methods:

  • Participants studied word lists, then answered general knowledge questions.
  • Experiments involved studying correct answers, similar incorrect answers, or both.
  • Performance was assessed using production and forced-choice tasks.

Main Results:

Related Experiment Videos

  • Studying the correct answer facilitated performance.
  • Studying a similar incorrect answer impaired performance.
  • No benefit was observed when both correct and incorrect answers were studied.

Conclusions:

  • Results indicate a bias towards responding with previously studied words in conceptual implicit memory tests.
  • Findings support the biased information-processing approach to priming in conceptual memory.