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Updated: Feb 19, 2026

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[A confirmatory positioning analysis: a multivariate analysis for finding change of image and evaluation of cognitive
1Department of Psychology, School of Literature, Waseda University, Toyama, Shinjuku-ku, Tokyo 162-8644.
Abstract:
A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.
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