Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Production Efficiency01:01

Production Efficiency

Net production efficiency (NPE) is the efficiency at which organisms assimilate energy into biomass for the next trophic level. Due to low metabolic rates and less energy spent on thermoregulatory processes, the NPE of ectotherms (cold-blooded animals) is 10 times higher than endotherms (warm-blooded animals).
Pareto Chart00:52

Pareto Chart

A Pareto chart is a bar graph or a combination of both line and bar graphs. The bar lengths represent the individual values or the frequency, while the lines represent the cumulative total values. In this chart, the longest bars are arranged on the left and the shortest bars on the right, which makes it easier to read and interpret the data. It can also be called a Pareto diagram or Pareto analysis.
The Pareto chart is named after the Italian economist Vilfredo Pareto, who described the Pareto...
Professional Values01:29

Professional Values

Nurses are responsible for caring for patients during birth, death, illness, and healing. Professional values guide the decisions and actions that nurses make in their careers. If nurses know the decisions and actions to take, providing patients with exceptional care is possible.
The values that are the foundation of the nursing profession are altruism, autonomy, human dignity, and social justice.
First, altruism refers to the concern for the welfare and well-being of others without personal...
Decision Making: P-value Method01:09

Decision Making: P-value Method

The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can have a...
Self-Evaluation Maintenance Model01:29

Self-Evaluation Maintenance Model

The Self-Evaluation Maintenance (SEM) model offers a psychological framework to understand how individuals’ self-esteem is influenced by the achievements of others, particularly those with whom they share close personal bonds. The SEM model operates when personal rather than social identity guides individuals. Central to this model is the notion that individuals have an inherent desire to preserve a favorable self-image, which is continuously shaped by interpersonal comparisons and...
Equity Theory01:26

Equity Theory

Equity theory explains how our sense of fairness influences the dynamics of close relationships. Rooted in social psychology, the theory posits that individuals evaluate fairness by comparing the ratio of their contributions to the rewards they receive. Relationship satisfaction is highest when these ratios are perceived as balanced between partners, promoting mutual reciprocity and a sense of justice.Equity vs. Equality in RelationshipsEquity is distinct from equality. Fairness does not...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Bringing science to the art of strategy.

Harvard business review·2012
Same author

The innovation catalysts.

Harvard business review·2011
Same author

The execution trap. Drawing a line between strategy and execution almost guarantees failure.

Harvard business review·2010
Same author

Aligning the stars: Using systems thinking to (re)design Canadian healthcare.

Healthcare quarterly (Toronto, Ont.)·2004
Same author

Capital versus talent. The battle that's reshaping business.

Harvard business review·2003

Related Experiment Video

Updated: Jul 20, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

The virtue matrix. Calculating the return on corporate responsibility.

Roger L Martin1

  • 1Rotman School of Management, University of Toronto.

Harvard Business Review
|March 16, 2002
PubMed
Summary

Executives face challenges in corporate citizenship due to competitive pressures, regulations, and globalization. Roger Martin

Area of Science:

  • Business Ethics
  • Corporate Social Responsibility
  • Strategic Management

Background:

  • Executives aiming for enhanced corporate citizenship encounter significant obstacles.
  • These include risks to competitive advantage, regulatory burdens, and the potential for job displacement due to global labor standards.

Purpose of the Study:

  • To introduce a framework, the virtue matrix, for analyzing corporate responsibility.
  • To explore the dynamics of corporate virtue and the factors influencing its supply.

Main Methods:

  • Conceptual analysis using the "virtue matrix" framework.
  • Examination of real-world case studies, including Aaron Feuerstein's leadership at Malden Mills.
  • Analysis of stakeholder pressures and globalization's impact on corporate conduct.

More Related Videos

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Related Experiment Videos

Last Updated: Jul 20, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Main Results:

  • The virtue matrix offers a tool to assess corporate responsibility by treating it as a product or service.
  • Corporate virtue is influenced by stakeholder pressures (shareholders, citizens, employees, political authorities) and globalization.
  • Barriers to increasing corporate virtue exist, and strategies are needed to overcome them.

Conclusions:

  • The virtue matrix provides a structured approach for executives to navigate the complexities of corporate responsibility.
  • Understanding stakeholder interactions and global economic forces is crucial for fostering greater corporate virtue.
  • Further research is needed to identify and implement strategies for removing barriers to corporate virtue.