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Updated: Aug 10, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Measuring willingness-to-pay for risk reduction: an application of conjoint analysis

Harry Telser1, Peter Zweifel

  • 1Socioeconomic Institute, University of Zurich, Switzerland. telser@soi.unizh.ch

Health Economics
|March 29, 2002
PubMed

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