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Evaluating stakeholder management performance using a stakeholder report card: the next step in theory and practice
Donna Malvey1, Myron D Fottler, Donna J Slovensky
1University of South Florida, College of Public Health, Department of Health Policy and Management, Tampa, USA.
Health Care Management Review
|May 3, 2002
Abstract:
In the highly competitive health care environment, the survival of an organization may depend on how well powerful stakeholders are managed. Yet, the existing strategic stakeholder management process does not include evaluation of stakeholder management performance. To address this critical gap, this paper proposes a systematic method for evaluation using a stakeholder report card. An example of a physician report card based on this methodology is presented.