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Evaluating stakeholder management performance using a stakeholder report card: the next step in theory and practice
Donna Malvey1, Myron D Fottler, Donna J Slovensky
1University of South Florida, College of Public Health, Department of Health Policy and Management, Tampa, USA.
Health Care Management Review
|May 3, 2002
Summary
Effective stakeholder management is crucial for healthcare organization survival. This study introduces a novel stakeholder report card to evaluate management performance, addressing a key gap in current strategies.
Area of Science:
- Healthcare Management
- Organizational Strategy
- Stakeholder Analysis
Background:
- Healthcare organizations operate in a competitive landscape where stakeholder management is vital for survival.
- Current strategic stakeholder management processes lack performance evaluation metrics.
- This deficiency hinders effective assessment and improvement of stakeholder engagement.
Purpose of the Study:
- To propose a systematic method for evaluating stakeholder management performance in healthcare.
- To introduce the concept and application of a stakeholder report card.
- To demonstrate the methodology with a physician report card example.
Main Methods:
- Development of a systematic evaluation framework for stakeholder management.
- Creation of a stakeholder report card template.
- Application of the methodology to generate a physician-specific report card.
Main Results:
- A structured approach for assessing stakeholder management performance has been established.
- The proposed stakeholder report card provides a quantifiable method for evaluation.
- An illustrative physician report card demonstrates the practical implementation of the methodology.
Conclusions:
- The stakeholder report card offers a valuable tool for healthcare organizations to measure and enhance stakeholder management.
- Implementing this evaluation method can lead to improved organizational strategy and survival.
- Further research can expand the application of report cards to diverse stakeholder groups.