Ariane Lisann Bedimo1, Steven D Pinkerton, Deborah A Cohen
1Department of Public Health & Preventive Medicine, Louisiana State University Health Sciences Center, New Orleans, USA. abedim@lsuhsc.edu
This study found that a social marketing campaign distributing over 33 million condoms was cost-effective, preventing 170 HIV infections and saving $33 million in medical costs. The program demonstrated significant public health and financial benefits for HIV prevention.
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