What's to know about study recruitment? We asked recruiters

To address the historic lack of research on women's health and women's exclusion from many significant clinical trials, governmental mandates have been implemented to increase their participation. To accomplish recruitment goals, it is imperative that a better understanding is reached about women's attitudes about research. In an effort to contribute information about recruitment, focus groups with study recruiters from San Francisco Bay Area research facilities were convened. Study recruiters provide a unique perspective on women's decision-making processes. The focus group discussions provided information on successful recruitment techniques employed by research recruiters that may be replicated across research studies.