[Let us Ask the Consumer]

Related Experiment Video

Updated: Oct 1, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Karin Siegrist1, Peter Schlebusch, Ulrich Trenckmann

  • 1Hans-Prinzhorn-Klinik, Hemer, Germany.

Psychiatrische Praxis
|May 22, 2002
PubMed
Abstract

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