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Exploring antismoking ads: appeals, themes, and consequences.

Christopher E Beaudoin1

  • 1Department of Telecommunications, Indiana University-Bloomington, Indiana 47405, USA. beaudoin@indiana.edu

Journal of Health Communication
|June 7, 2002
PubMed
Summary

Antismoking TV ads targeting youth use humor and social themes, while adult ads use fear and health warnings. This content analysis reveals distinct strategies in anti-smoking campaigns.

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