Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Physical and Chemical Properties of Matter02:57

Physical and Chemical Properties of Matter

165.5K
The characteristics that enable us to distinguish one substance from another are called properties.
165.5K
Stereotype Content Model02:16

Stereotype Content Model

15.4K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
15.4K
The Scope of Physics01:17

The Scope of Physics

52.3K
Physics is concerned with the interactions of energy, matter, space, and time, in order to discover the underlying mechanisms that underpin all phenomena. The word "physics" comes from the Greek word "phúsis", which means nature. Physics seeks to comprehend the natural world around us at its most fundamental level. It emphasizes the use of quantitative laws to do this, which could be valuable in other fields that want to push the performance boundaries of present...
52.3K
Solving Problems in Physics02:32

Solving Problems in Physics

8.3K
Problem-solving is the ability to apply general physical principles to specific situations, usually expressed by equations. It is an essential skill in physics, and can also be useful for applying physics in everyday life as well. Analytical skills and problem-solving abilities can be applied to new situations, compared to a list of facts, which can never be extensive enough to include every possible circumstance. To solve physics problems, a certain amount of creativity and insight is...
8.3K
Physical Pendulum01:06

Physical Pendulum

2.7K
When a rigid body is hanging freely from a fixed pivot point and is displaced, it oscillates similar to a simple pendulum and is known as a physical pendulum. The period and angular frequency of a physical pendulum are obtained by using the small-angle approximation and drawing parallels with a spring-mass system. The small-angle approximation (sinθ=θ) is valid up to about 14°.
When dealing with complicated systems, the mass moment of inertia is an important parameter, as it...
2.7K
Members Made of Elastoplastic Material01:19

Members Made of Elastoplastic Material

377
The behavior of elastoplastic materials under bending stresses, particularly in structural members with rectangular cross-sections, is crucial for predicting material responses and understanding failure modes. Initially, when a bending moment is applied, the stress distribution across the section follows Hooke's Law and is linear and elastic. This distribution means the stress increases from the neutral axis to the maximum at the outer fibers, up to the elastic limit.
As the bending moment...
377

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Are Tertiary Institutions Losing Sight of Their Duty to <i>Cura Personalis</i>?

Research quarterly for exercise and sport·2023
Same author

Power 5 conference institutions' summer transition program physical activity promotion efforts: A review.

Journal of American college health : J of ACH·2022
Same author

Back in person, back to the races.

Science (New York, N.Y.)·2022
Same author

Health science knowledge translation: Critical appraisal of online physical activity promotion material.

Nursing & health sciences·2021
Same author

Forging remote relationships.

Science (New York, N.Y.)·2021
Same author

Raymond Allen Weiss (1916-2019).

The American psychologist·2020

Related Experiment Video

Updated: Jan 21, 2026

Assessment of Physical Activity Intensity with Accelerometers and Oxygen Consumption
08:45

Assessment of Physical Activity Intensity with Accelerometers and Oxygen Consumption

Published on: June 20, 2025

539

Advertising content in physical activity print materials.

Bradley J Cardinal

    American Journal of Health Promotion : AJHP
    |June 11, 2002
    PubMed
    Summary

    Print materials often contain advertising. Commercial vendors frequently use product logos, brand names, and slogans, indicating a strong link between material developers and promotional content.

    Area of Science:

    • Public Health
    • Marketing
    • Communications

    Background:

    • Publicly available print materials can influence health behaviors and perceptions.
    • Understanding the nature and extent of advertising in these materials is crucial.

    Purpose of the Study:

    • To analyze the relationship between the developers of free print materials and their advertising content.
    • To identify the types and prevalence of advertising features in these materials.

    Main Methods:

    • Analysis of 80 sets of free print materials distributed to the general public.
    • Categorization and quantification of advertising elements, including logos, brand references, and slogans.

    Main Results:

    • Nearly all analyzed materials contained some form of advertising.

    More Related Videos

    Design and Evaluation of Smart Glasses for Food Intake and Physical Activity Classification
    07:47

    Design and Evaluation of Smart Glasses for Food Intake and Physical Activity Classification

    Published on: February 14, 2018

    11.9K
    Micro 3D Printing Using a Digital Projector and its Application in the Study of Soft Materials Mechanics
    09:24

    Micro 3D Printing Using a Digital Projector and its Application in the Study of Soft Materials Mechanics

    Published on: November 27, 2012

    25.9K

    Related Experiment Videos

    Last Updated: Jan 21, 2026

    Assessment of Physical Activity Intensity with Accelerometers and Oxygen Consumption
    08:45

    Assessment of Physical Activity Intensity with Accelerometers and Oxygen Consumption

    Published on: June 20, 2025

    539
    Design and Evaluation of Smart Glasses for Food Intake and Physical Activity Classification
    07:47

    Design and Evaluation of Smart Glasses for Food Intake and Physical Activity Classification

    Published on: February 14, 2018

    11.9K
    Micro 3D Printing Using a Digital Projector and its Application in the Study of Soft Materials Mechanics
    09:24

    Micro 3D Printing Using a Digital Projector and its Application in the Study of Soft Materials Mechanics

    Published on: November 27, 2012

    25.9K
  • Materials from commercial product vendors exhibited the highest frequency and number of product logos and specific brand references.
  • Commercial materials also showed a high prevalence of advertising slogans.

    • Conclusions:

    • A significant presence of advertising is embedded within publicly accessible print materials.
    • Commercial entities heavily utilize branding and promotional tactics in materials they develop.
    • The findings highlight the pervasive nature of marketing in health-related and general public information resources.