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Sex differences in perceived outcomes of electronic mail interactions
1Department of Communication Studies, California State University, San Bernardino 92407-2397, USA.
Psychological Reports
|June 14, 2002
Summary
Gender significantly impacts perceptions of computer-mediated communication, particularly electronic mail. While effectiveness and satisfaction showed no gender differences, women demonstrated greater sensitivity to social expectations in online interactions.
Area of Science:
- Human-Computer Interaction
- Social Psychology
- Communication Studies
Background:
- Computer-mediated interactions (CMI) are prevalent in modern communication.
- Understanding user perceptions in CMI is vital for effective design and use.
- Previous research suggests potential gender-based differences in technology interaction.
Purpose of the Study:
- To investigate the role of sex in user perceptions of electronic mail (email).
- To examine gender differences in perceived appropriateness, effectiveness, and satisfaction with email.
- To explore how social expectations influence email interactions differently between sexes.
Main Methods:
- Survey administered to 192 university students (71 men, 121 women).
- Utilized 12 items from the Electronic Mail Outcome Scale.
- Assessed perceptions of appropriateness, effectiveness, and satisfaction in email use.
Main Results:
- No significant differences were found between men and women regarding email effectiveness.
- No significant differences were observed between genders concerning email satisfaction.
- Women reported higher sensitivity to social expectations in email interactions compared to men.
Conclusions:
- Sex is a significant factor in how users perceive usability and satisfaction in CMI.
- While core effectiveness and satisfaction metrics are similar, social nuances in email differ by gender.
- Future CMI design should consider gendered sensitivities to social expectations for improved user experience.