Related Experiment Video

Updated: Sep 30, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Adolescents' reactions to the imagery displayed in smoking and antismoking advertisements

William G Shadel1, Raymond Niaura, David B Abrams

  • 1Centers for Behavioral and Preventive Medicine, Brown Medical School, Miriam Hospital, Providence, Rhode Island, USA. wgshadel@srg.psych.pitt.edu

Psychology of Addictive Behaviors : Journal of the Society of Psychologists in Addictive Behaviors
|June 25, 2002
PubMed

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