[Communication center in public health]

Area of Science:

• Healthcare Management
• Health Informatics
• Communication Studies

Context:

• Hospitals require enhanced communication strategies for marketing, patient relations, and physician engagement.
• Effective information and communication management is increasingly vital for hospital doctors.
• The growing importance of the internet necessitates advanced information management systems.

Purpose:

• To analyze the current communication landscape within hospitals.
• To define the requirements for a future information management system tailored to healthcare professionals.
• To improve patient and physician communication and satisfaction.

Summary:

• Communications centers can improve hospital outreach, patient care, and physician collaboration.
• Customer Relationship Management (CRM) is emphasized for patients, caregivers, and referring physicians.
• Future information systems should facilitate goal-oriented communication and be multimedia-oriented, catering to patient and relative needs.

Impact:

• Improved communication with General Practitioners (GPs) and accurate identification of patient needs.
• Empowering hospital doctors to manage information more effectively and avoid non-goal-oriented data.
• Development of a continuously evolving, multimedia information system that directly involves stakeholders.