Related Experiment Video
Updated: Aug 6, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Disordered eating behaviors and reward sensitivity
R F Farmer1, H M Nash, C E Field
1Department of Psychology, University of Canterbury, Christchurch, New Zealand. r.farmer@psyc.canterbury.ac.nz
Abstract:
This research evaluated the extent to which reward sensitivity demonstrated associations with binge and purge behavior frequency. A verbal operant conditioning task designed to assess conditionability to reward cues was administered to a sample of 34 women who exhibited disordered eating patterns for at least I month prior to study participation. Reward sensitivity significantly correlated with the average weekly frequency of purge (r = 0.44) but not binge behaviors. These findings suggest that reward sensitivity has some associations with aspects of disordered eating and therefore may have relevance for theories on the maintenance of some forms of eating disorder-related behavior.
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