Related Experiment Video
Updated: Jun 29, 2026

08:45
A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
Published on: December 5, 2014
Effect of a concurrent auditory task on visual search performance in a driving-related image-flicker task
Christian M Richard1, Richard D Wright, Cheryl Ee
1Human Factors Transportation Center, Battelle Seattle Research Center, Washington 98105-3949, USA. richardc@battelle.org
Human Factors
|July 18, 2002
Summary
Concurrent auditory tasks significantly slow visual search performance, especially for complex driving scenes. This highlights the risks of using cell phones while driving and informs safer in-vehicle technology development.
Area of Science:
- Cognitive Psychology
- Human Factors Engineering
- Traffic Safety Research
Background:
- Distracted driving, particularly cellular phone use, poses significant safety risks.
- Understanding the cognitive mechanisms underlying attention and distraction is crucial for developing effective safety interventions.
Purpose of the Study:
- To investigate the impact of concurrent auditory tasks on visual search performance in simulated driving environments.
- To determine if the nature of visual stimuli (driving-related vs. unrelated) moderates the effects of auditory distraction.
Main Methods:
- Utilized an image-flicker technique to present driving scenes with visual changes.
- Participants performed visual search tasks under conditions with and without a concurrent auditory task.
- Response times were measured for identifying changes in driving-related and driving-unrelated elements.
Main Results:
- Concurrent auditory tasks significantly increased response times during visual search.
- Response times were slower for driving-unrelated changes, suggesting a strategic attentional deficit.
- The findings indicate that auditory distraction impairs the strategic allocation of visual attention.
Conclusions:
- Auditory distraction, such as cell phone conversations, detrimentally affects visual search crucial for driving.
- The results underscore the need for safer in-vehicle communication systems and policies to mitigate distracted driving.
- This research provides empirical evidence for the cognitive load imposed by multitasking while driving.

