Richard Shepherd1, Richard Shepherd
1Department of Psychology, University of Surrey, Guildford, Surrey GU2 7XH, UK. R.Sheperd@surrey.ac.uk
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Changing eating habits is complex due to multiple influences on food choice, ambivalent attitudes, and optimistic bias, hindering effective dietary interventions and behavior change. Applying models like stages-of-change faces challenges in the dietary field.
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