[REBEn's golden editorials]

The present work has been prepared having as its source a renewed reading of the Editorials from REBEn written in the years of 1970 to 1980. To the intention of plucking from in-between lines motivations, attitudes, values, beliefs, inclinations, ideologies, and principles, not always so clearly seen when the product of a reading destituted from the systematic effort of method, we have coupled the option of contents analysis considered to be an aggregate of techniques. Methodology encompassed three stages in the analysis work: preanalysis, analytical description, and inferential interpretation. Expected results included moving beyond the manifest contents, and gave rise to the visualization of latent contents. Such an inferential dimension allowed to recognize how bright or "golden" (Dourados) these Editorials are, above all because they irradiate real values, in addition to the formal ones. These interpretations have not discharged the use of the subjective dimension when establishing the relation between the Golden of the Editorial's author and what issues from the ensemble of the analyzed Editorial production.