Jove
Visualize
Contact Us

Related Experiment Videos

Marketing your programs.

Vera Bothner1

  • 1Bothner Public Relations, USA.

Issue Brief (Center for Medicare Education)
|July 30, 2002
PubMed
Summary
This summary is machine-generated.

Effective social marketing is crucial for organizations to ensure clients know about and access their programs and services. This brief outlines social marketing concepts and provides steps for creating a marketing plan.

Related Experiment Videos

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same journal

Prescription drug benefits under Part D of the Medicare Modernization Act--the genie's out of the bottle.

Issue brief (Center for Medicare Education)·2005
Same journal

Mastering the key elements of working with the media.

Issue brief (Center for Medicare Education)·2005
Same journal

Medicare for people with Alzheimer's disease.

Issue brief (Center for Medicare Education)·2004
Same journal

Medicare education in housing facilities.

Issue brief (Center for Medicare Education)·2004
Same journal

Medicare fraud and abuse.

Issue brief (Center for Medicare Education)·2004
Same journal

Understanding long-term care insurance.

Issue brief (Center for Medicare Education)·2004
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Area of Science:

  • Social Sciences
  • Marketing
  • Public Health

Background:

  • Organizational programs require client awareness for goal achievement.
  • Effective marketing ensures service accessibility and utilization.

Purpose of the Study:

  • To explore the concept of social marketing.
  • To provide a framework for developing an organizational marketing plan.

Main Methods:

  • Conceptual exploration of social marketing principles.
  • Step-by-step guide for marketing plan creation.

Main Results:

  • Understanding social marketing enhances program reach.
  • A structured marketing plan improves client engagement.

Conclusions:

  • Social marketing is essential for program success.
  • Developing a marketing plan is a key strategic activity for organizations.