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Market and efficiency-based strategic responses to environmental changes in the health care industry
Kamalesh Kumar1, Ram Subramanian, Karen Strandholm
1School of Management, The University of Michigan-Dearborn, USA.
Health Care Management Review
|July 31, 2002
Abstract:
This study examined the linkages between perceived environmental changes in the health care industry, corresponding strategic adaptations, and their impact on select performance measures as reported by managers. Results from a sample of 187 hospitals indicate that efficiency-oriented strategy is chosen more often by organizations that perceive their industry environment to be relatively stable and certain while market-focused strategies are chosen more often by organizations that perceive greater environmental instability and uncertainty.