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Related Experiment Videos

Implicit partisanship: taking sides for no reason.

Anthony G Greenwald1, Jacqueline E Pickrell, Shelly D Farnham

  • 1Department of Psychology, University of Washington, Seattle 98195-1525, USA. agg@u.washington.edu

Journal of Personality and Social Psychology
|August 2, 2002
PubMed
Summary
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Studying hypothetical group members

Area of Science:

  • Social Psychology
  • Cognitive Psychology

Background:

  • The mere exposure effect demonstrates that repeated exposure to stimuli increases liking.
  • Minimal group studies show in-group favoritism based on arbitrary group assignments.

Purpose of the Study:

  • To investigate the effects of studying group member names on implicit liking and identification.
  • To differentiate this effect from the mere exposure and minimal group effects.

Main Methods:

  • Participants studied names of 4 hypothetical group members for 45 seconds.
  • Implicit liking and identification were measured.
  • Effects were compared to mere exposure and minimal group paradigms.

Main Results:

  • Studying group member names led to significant implicit liking and identification.

Related Experiment Videos

  • These effects were stronger than those from repeated exposures (mere exposure).
  • The effect occurred without explicit group membership, distinguishing it from minimal group studies.

    • Conclusions:

    • Mere categorization of individuals as group members can induce implicit partisanship.
    • This suggests categorization itself, not just repeated exposure or explicit membership, drives early group dynamics.