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The myth of individualism-collectivism: a critical review
Maxim Voronov1, Jefferson A Singer
1Department of Organization and Leadership, Teachers College, Columbia University, USA.
The Journal of Social Psychology
|August 3, 2002
Abstract:
The authors critically assess the dimension of individualism-collectivism (I-C) and its various uses in cross-cultural psychology. They argue that I-C research is characterized largely by insufficient conceptual clarity and a lack of systematic data. As a result, they call into question the utility of I-C as an explanatory tool for cultural variation in behavior, suggest alternative dimensions for cross-cultural research, and interpret the weaknesses of research on I-C as illustrative of a general trend in social psychology.