Unconsciously controlled processing: the Stroop effect reconsidered

The Stroop effect is widely considered to be compelling evidence that an acquired skill such as reading is "automatic" in the sense that lexical/semantic analyses of single words cannot be prevented, even when they are irrelevant and harmful to the task at hand. This view is challenged by a series of three experiments in which the presence/absence of a Stroop effect depends on (1) whether all of the target elements are colored or not, in conjunction with (2) whether the target and the spatially distinct color word distractor belong to the same domain or not. A framework is offered in which domain-specific encoding algorithms play a major role. Skilled word recognition is typically unconscious, but is characterized better as contextually controlled, rather than "automatic."